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Work Experience 🛤️

Senior Programmatic & Display Executive, Publicis
Aug, 2022 - Nov, 2023
- Planned display (reserved or deal) and programmatic campaigns according to the specific needs of our clients.
- Conducted campaign optimization, reporting, and utilized tools such as Google Analytics (GA), Display & Video 360 (DV360), Adform, and Campaign Manager (CM).
- Developed strategies for both Media First and Brand First projects, focusing particularly on Sephora and other LVMH brands.
- Successfully executed programmatic and media buying campaigns and facilitated meetings with publishers.
- Provided training and support to new interns, assisting them with various challenges.
- Played an active role during the initial phase of Akbank's transition to our agency.

Performance Marketing Executive, Havas
Feb, 2022 - Aug, 2022
- Utilized Google Search Ads, Facebook Ads Manager (FBM), Twitter Ads, and LinkedIn Ads to execute digital marketing campaigns.
- Engaged in digital planning to strategize and optimize advertising efforts across various platforms, ensuring effective targeting and maximizing campaign performance.

Assistant Performance Marketing Specialist, Havas
Apr, 2021 - Feb, 2022
- Developing campaign strategy with internal or external client teams.
- Evaluating the best approaches and deriving data and marketing-driven conclusions from client campaigns at a tactical level.
- Monitoring campaign performance, optimizing, and communicating campaign traction to with clients.
- Communicating campaign details and objectives as necessary, including KPI expectations.
- Staying updated on new and innovative programmatic technology trends and attending partner presentations to enhance programmatic knowledge.
- Daily use of Adform, DV360, Adform Adserver, Campaign Manager, and Adform Studio.






